Elkjøp Campus 2026

A smiling woman with curly blonde hair and glasses standing in an electronics store with shelves and display screens in the background.
A smiling woman with curly blonde hair and glasses standing in an electronics store with shelves and display screens in the background.

Elkjøp (Norwegian Elgiganten). The challenge was to create an engaging video without audio, to play on their screens during the Nordic region's largest internal electronics and retail trade show hosting around 5 000 attendees.

The client wanted the work to give the feeling of boldness and fun in their new approach to campaigns in under 30sec.

To achieve this, I chose a relevant song to listen to which set the tone and rhythm of the video. The choice to use large text and playful motion was deliberate to embody ‘bold and fun’ as requested by the client.

Hemnet Campaign 2026

The goal of this campaign was to increase supply and strengthen brand preference and awareness of Hemnet's reach. I designed multiple assets both still and motion for this campaign.

First, i animated Hemnet’s website UI to mimic someone scrolling through the site. The production team then reflected the video on models’ eyes. We then finalized with some text motion and logo reveal.

It was fun to see this material all over Stockholm, train stations, digital out of homes and social media ads.

St Eriksplan Station
St Eriksplan Station
Billboard with a close-up of a human eye and text in Swedish about advertising on the eye, with the word 'Hemnet' and a green house logo at the bottom.
Billboard with a close-up of a human eye and text in Swedish about advertising on the eye, with the word 'Hemnet' and a green house logo at the bottom.

SKF Faroe Islands Space Program

Diagram showing the parts of an airplane, with labels for the fuselage, wings, tail, and landing gear, and an aircraft icon with a curved dashed line indicating movement.
Diagram showing the parts of an airplane, with labels for the fuselage, wings, tail, and landing gear, and an aircraft icon with a curved dashed line indicating movement.

Supporting Media for Cannes Lions Awards. The challenge was to create a supporting motion video for this brilliant concept by SKF in collaboration with Minesto ,The Faroe Islands and Nord, about a space programme that never leaves Earth.

Since this was meant for a jury, I decided slow down the pace, and keep a smooth cinematic rhythm, which also ties into SKF’s motion language.

I resonate a lot with this project about sustainability, it was fun to work on it.

SKF has scooped top honours at the Cannes Lions Festival of Creativity 2026 in Creative B2B for The Faroe Islands Space Program.

Who are you? Outside of all the noise.

Mixed-media reflection film exploring the pressure of being a creative/artist in a social media environment where hobbies and passions are expected to be profitable.

This project began from a feeling I couldn't shake. The sense that creativity no longer belongs solely to the creator. Social media encourages us to monetize every passion, turning personal expression into content and hobbies into side hustles.

I enhanced the message of this project with the music I created specifically for it.

Willys Campaign 2026

The task was to create assets for various digital advertising platforms. Combining real footage and seamlessly transitioning to the graphics revealing the campaign headline.

These assets were part of a larger campaign launched in May of 2026.

For the cowboy asset, the graphics are slapped onto the screen to match classic western movie graphics. Unlike the other assets with a more smooth animation.

Experimental Project

Spotify Canvas‍ ‍

The brief was to create a Spotify Canvas animation for a random song.

The song I picked has an AfroJazz vibe to it which translated to texture, vibrant colors in a hand drawn frame by frame animation style, capturing its rawness and vibrant African music cultures.

NORD ROBO

Nord launched an AI department responsible for creating AI powered content.

I was tasked to create variations of logo animation and in one of the variations, I thought to shy away from the typical robotic style animation. Instead, I wanted to introduce a more fun, human touch to it.

AI is still viewed as a replacement for human creators by many. The human touch reflects that AI is the creator’s companion, something we can still have fun with creatively.

SoMe Content NORD

A digital number display showing zero.

I designed these Social Media posts for 2 award shows Guldägget ,The One Show.

Designed motion systems, reusable templates that are easy to swap assets and text.